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Kickstart your career

Choose a real JTI business challenge

Pitch your ideas on a global platform

Launch your career with a JTI internship

Join In

Challenges Overview

Help us shape the future of choice

At JTI, Japan Tobacco International, we believe in freedom. We think the possibilities are limitless when you’re free to choose. We’ve spent the last 20 years innovating. Creating new and better products for our consumers to enjoy.

We want bright ideas for our future

How can we create better choices, smarter products and pleasurable experiences for our consumers, our talent, and the communities we serve?

Tackle this big challenge

Through one of three challenge themes.
You decide. How’s that for freedom?

Future of Talent

To get you started: an insight on the future of talent

Building a career today isn't the same as building the career in the past. Advanced globalization, faster technology and shifting demographics are changing the skills that we need as a worldwide business. Just imagine, 85 % of the jobs that will exist in 2030 haven't even been invented yet*. These changes will affect job markets, career pathways and the way we nurture talent.

As a talent architect how can we improve employees’ experiences and career journey to build a personal and professional life changing adventure?

*According to a report published by Dell Technologies and authored by the Institute For The Future (IFTF)

Consumer Experience

To get you started: an insight on consumer experience

73% of all people point to customer experience as an important factor in their purchasing decisions*.

How would you define (or redefine) the consumer experience of the future?

*According to a research from PWC 2017/2018

Social Engagement

To get you started: an insight on social engagement

The majority of environmental sustainability decision-makers agree that new technologies could help solve problems facing our society and environment*.

Which ideas and innovations could we introduce to maximize JTI’s total societal impact?

*According to a 2018 report by Intel

Got a Brighter Idea?

Let’s hear it!

We’re open to all ideas.

Be bold. Be brave. Be original. This is your time to shine.

Your journey to a six month paid internship starts here

timeline image

01Mar 2nd

Register & choose challenge

02May 15th

Submit your ideas

03May – June

Pitch ideas at JTI

04June – Aug

Develop the business case with coaching at JTI

05Aug – Sept

Each country selects their finalists

06Sept – Oct

Finalists prepare a global pitch


*Finalists present at JTI HQ in Geneva & winning team chosen


*Winners start 6-month paid global internship

*We are looking forward to welcoming all of the finalists to Geneva as soon as it’s safe to do so. Due to the restrictions of COVID-19, there might be some change to the schedule. As soon as we have an update, we will communicate it directly to the candidates.

The Prizes

6-month paid global internship

Finalists icon

1 winning team to be selected during Global Finals in Geneva. For more details please refer to the Official Rules.

Fly to London for training

Teams icon

2 runners-up teams to be selected during Global Finals in Geneva. For more details please refer to the Official Rules.

List of participating countries

Join In

Watch this space early next year for the list of countries participating in 2021 View more opportunities

Keep It Bright.

While registrations for Make It Bright 2020 have now closed, you can still follow us on social media to stay up to date.

your career

Make It Bright is just one of many global opportunities to work with JTI. Discover more about our careers and internships.

Work with JTI

We are JTI

We’re JTI, Japan Tobacco International and we believe in freedom. We think that the possibilities are limitless when you’re free to choose. And we’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from.

We believe our business is our people. Because when our people are free to be themselves, amazing things happen. It’s why 90% of our employees would recommend us to a friend.

Ready to choose a career you’ll love?

Feel free to Join The Idea!

Choose JTI
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Make It Bright 2020.